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The Beginner's Guide to Brand Pillars
Marketing and branding have been around for centuries. But brand pillars are a newer idea.
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Product Classification: What It Is & Its Impact on Marketing Efforts
Product classification is key to uncovering the reasons behind your consumers’ buying behaviors.
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What is the Metaverse: What Marketers Need to Know
Throughout the COVID-19 pandemic, the internet and social media helped us connect with others during times of isolation. However, these […]
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What is Branding? Understanding its Importance in 2023
Contrary to popular belief, companies don’t sell products. They sell experiences, feelings, and ideologies. Businesses with amazing brands like Coca-Cola […]
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The State of Content Marketing in 2023 [Stats & Trends to Watch]
As a marketer, leveraging Content marketing in your strategy means planning, creating, and sharing content to attract and delight your […]
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Businesses Still Can't Nail Effective Communication [New Data]
Whatever your niche or industry, there’s no debate: Effective communication —both internal and external — is critical to your company’s […]
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The Pros and Cons of AI-Generated Content
The race to create quality, insightful content is only becoming more difficult for marketers. It’s already a challenge to secure […]
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7 Pieces of Content Your Audience Really Wants to See [New Data]
Consumer preferences are constantly evolving, which keeps things interesting.
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20 Artificial Intelligence Statistics that Marketers Need to Know in 2023
The world of artificial intelligence and machine learning is expanding, and marketers should pay attention. AI is being implemented in […]
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